What Kind of Villain Are You?

I can picture in my mind a world without war, a world without hate. And I can picture us attacking that world, because they'd never expect it.
        - Jack Handey, "Deep Thoughts"

The new 007 Villain Collection marketing campaign from Swatch is nothing ground breaking, but I am a fan of most things swatch and 007, so I was eager to take their "What's Your Evil Nature Test?"

I was relived to learn that I was most like Emilio Largo. I'd like to think that if I was a villain, I'd be one of the grand world domination cold war masterminds of old and not one of the more down to earth Franz Sanchez type criminals.

From a marketing standpoint, the campaign site has all the standard viral hooks, embed codes for badges, share with a friend options, video clips, downloadable mp3s, and fun facts about all of the 007 badies. The "What's Your Evil Nature" quiz is particularly well executed with the quiz having bright and iconic visual choices instead of the usual text.

Comments

[Joel]

I love that quote about not knowing we would attack...my type of villian would be one that is well torn between good and evil...

Some days ya just wanna smack somebody and then the next love them...funny thing we call life...

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The niche targeting options are similar but not quite as specific as Facebook. From the limited test I did CPC and CTR seemed to be very similar to my results on Facebook. Overall I still prefer Facebook's platform, but this is defintiely a move in the right direction and an advertising option to keep in mind for future campaigns.

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That's quite a pungent description, but I hope to live up to it. There's a lot of difficult and detailed work to be done in this gig for sure, but I need to keep looking to make trouble in the positive, fun, routine-breaking sense of the phrase.

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The new 007 Villain Collection marketing campaign from Swatch is nothing ground breaking, but I am a fan of most things swatch and 007, so I was eager to take their "What's Your Evil Nature Test?"

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The new 007 Villain Collection marketing campaign from Swatch is nothing ground breaking, but I am a fan of most things swatch and 007, so I was eager to take their "What's Your Evil Nature Test?"

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