I can picture in my
mind a world without war, a world without hate. And I can picture us attacking
that world, because they'd never expect it.
- Jack Handey, "Deep Thoughts"
The new 007 Villain Collection marketing campaign from Swatch is nothing ground breaking, but I am a fan of most things swatch and 007, so I was eager to take their "What's Your Evil Nature Test?"
I was relived to learn that I was most like Emilio Largo. I'd like to think that if I was a villain, I'd be one of the grand world domination cold war masterminds of old and not one of the more down to earth Franz Sanchez type criminals.
From a marketing standpoint, the campaign site has all the standard viral hooks, embed codes for badges, share with a friend options, video clips, downloadable mp3s, and fun facts about all of the 007 badies. The "What's Your Evil Nature" quiz is particularly well executed with the quiz having bright and iconic visual choices instead of the usual text.